Infiniti with Apple CarPlay
When Apple CarPlay connectivity finally arrived to Infiniti, the client wanted fresh content set firmly in their “Luxury Should Be Lived In” platform.
The result? Informative slice-of-life storytelling centered on the idea that “Life is a series of moments ...”
Social Cutdown
For the 12-second cutdown, just the essentials.
“Life on your iPhone, and life in your Infiniti, are now one.”
Point of Purchase
In print, my AD partner and I summed up the Apple CarPlay message with “Live. Drive. Connect.” A colleague then ran with the concept to complete the body copy.
