PRINT: Mr. Clean Magic Eraser
The ask: Target people who hate cleaning.
The answer: Getting the message across only visually. No taglines, no body copy. And no mistaking the message that with Magic Eraser, it’s magically easy.
PRINT: CoffeeMate
Coffee-mate brings to mind that weird powdered creamer you see in offices. Enter the Natural Bliss line, which is positioned as a wholesome alternative made from real ingredients.
So we decided to bare it all, to show health-conscious customers that this is the all-natural way to go.
