EL SUPER
Social-first content
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El Super is a SoCal grocer that caters to Latinos – but they needed help. Our mission was twofold: make their social feed resonate with their audience, and boost foot traffic into stores.
We did exactly that: in one week alone, we drove 100,000 sign-ups to their Digital Coupons program. All while their socials got a major glow-up.
Freshness is key selling point, so we filmed the making of El Super’s most popular items, to start cravings and stop thumbs.
The Como Se Usa series (What Is It Used For?) leans into cultural nuance. Such as, Latinos put Chamoy on everything (first video). And don’t be surprised to see beer poured on carne asada (second video). It’s a thing.
When El Super launched their Digital Coupons, we tapped into influencers to support our paid and in-store messaging.
And when trends hit, we rode the wave. Like the Pelando Mi Fruta Favorita trend (Peeling My Favorite Fruit). Perfect way to promote El Super’s Taco Tuesday specials.
There’s also the shareable Gustos de la Familia series (Family Tastes). With installments like El Partido Divide, La Mesa Une (The Soccer Game Divides, the Table Unites). And Antojitos de Graduacion (Graduation Snacks).
CD: Brandy Galvan
ACD: Edgar Acosta
AD: Nicolette Pineda
Director: Andres Rovira
Video Editor: Juan Resendiz