APPLE x INFINITI
CarPlay launch
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When Apple CarPlay arrived to Infiniti vehicles, the client wanted to cover a lot of features in the messaging. We created this story of picking up a friend to go to an art opening – nailing the brief.
With the line “Live. Drive. Connect” everything fell into place for the point-of-purchase brochure.
CD: Jesse Echon
Copywriter: Edgar Acosta
AD: Lisa Dimitrov, David Ly
Producer: Emily Hoskins
PM: Mike Marshall