INFINITI
QX55 launch
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When Infiniti launched the QX55, their target was someone who cares about style and making an impression. Rather than doing a ‘walkaround’ style video that’s pretty played out in automotive, we went all in on story.
While the long edits are in depth, for the cutdowns we kept it punchy.
When you're at the showroom, the ICAR app is like a digital brochure that tells you everything you want to know about the car.
And then you can even build the exact QX55 you want.
And then there’s the brochure you can take with you, as it sells the car to you quietly from the comfort of your home.
CD: Jesse Echon
Copywriter: Edgar Acosta
AD: BK Kestell
AD: Kaitlyn Hemphill
Director: Anton Watts
Producer: Emily Hoskins
PM: Mike Marshall