Infiniti QX55:
New Vehicle Launch
In 2021, luxury automaker Infiniti brought an all-new vehicle to the marketplace: the QX55 crossover coupe. They targeted someone with an unapologetic sense of style, who lives by their own rules. So my AD partner and I created these mid-funnel videos, in which our protagonist subverts expectations at every turn.
Cutdowns for Social
We then distilled the message into punchy, 15-second edits optimized for social.
360° Marketing Toolkit
We also created a toolkit for partner agencies – so they could grab client-approved copy and images for their own executions. The final deliverable was a whopping 50 pages. That’s … a lot. But check out this banner ad spotted on NYTimes.com, with copy taken from the toolkit.
Print Brochure
The driver of the QX55 is a true original. And we articulated this in every touchpoint, down to the brochure you get at the dealership.
Showroom App for iPad
Another point-of-purchase deliverable was the ICAR sales tool. This showroom app is handy reference for the QX55’s main features – in very direct language. I wrote and strategized the content, but credit for the app’s architecture goes to my art director homies.
