Square

When people think of Square, they tend to think about payments. But Square can do so much more for business owners.

So we challenged that perception with a new message, and a dash of humor. The tagline: Everything your business needs … almost.

And working with an Emmy-nominated comedy director didn’t hurt.

TV spots

If you’ve seen A Black Lady Sketch Show or Abbott Elementary, you know that director Dime Davis knows funny.

I interviewed Dime on camera in between takes, and it helped us generate media interest. Ad Age dug it.

In static placements, we leaned into the checklist device to show what Square can help business owners with, and what they can’t.