Square Testimonials

Some of my favorite work I’ve done at Square is testimonials. A real entrepreneur tells their story and how Square helps them.

This one is about the camera shop Photodom – a Black-owned business that rose up after the George Floyd protests.

60-second Cutdown

Shop the Setup

We also captured product-focused content for Square’s homepage. Dominick shows us exactly which Square tools he uses, and how they work.

Social

To get more eyes on the Shop the Setup content, we created ads for social, featuring Dominick and other testimonial subjects.

The question & answer format ties back to larger “Everything Your Business Needs” campaign.

A few more for the road

Each Square testimonial is a labor of love. Or labour of love – the two below are about businesses based in Australia. Even from a different continent, I lead the storytelling and editing to strike a balance between narrative and product beats.